Branding Page Design

Project Overview

L. inc is an organic feminine care brand of Procter & Gamble. It is targeting a younger, socially conscious demographic.

Goal: We aim to effectively communicate our unique value proposition, highlighting our strengths and what sets us apart from competitors to attract new customers and generate revenue.

Project Type

B2C, Desktop & Mobile

Duration

4 weeks (Jan. 2019 - Feb. 2019)

My role

Design Lead (Research, Interaction Design, Visual)

Teammate

Copy writer, Engineers, CEO & Founder

Desktop & Mobile

Full Pages

My Design Process

The objective: Talk to the CEO and Founder, What’s the goal and problem.
Research: Competitors, and Target users
Strategy plan & Discover
The solution

1.The objective

Talk to the CEO and Founder, What’s the goal and problem.

2. Research:

Competitors, and Target users, Understanding our competitors and how they solve problems of similar products, has helped me as a designer define what creative solutions could be implemented, and improved on for our branding. The three main primary competitors are Always, Tampax, & Poise. In addition, we checked current millennial brands that draw millennial attention.

3. Strategy plan & Discover

Competitors, and Target users, Icons influenced the overall redesign layout of the brand. Design decisions were made based on familiarity and consistency of our visual assets. Using this knowledge as a basis helps reduce the amount of effort and time required for target audience to learn/remember the visuals and branding assets.

4: The solution

Icons influenced the overall redesign layout of the brand. Design decisions were made based on familiarity and consistency of our visual assets. Using this knowledge as a basis helps reduce the amount of effort and time required for target audience to learn/remember the visuals and branding assets.