Rich Wang
richdwang@gmail.com
Brand & Design Lead with experience building and scaling consumer brands from startup-stage businesses to nationally distributed retail brands. At This is L., I led branding and packaging initiatives through acquisition by Procter & Gamble and subsequent national retail expansion. At Because Market, I drove brand, packaging, DTC customer acquisition, retention, and omnichannel growth initiatives that supported the company's expansion across Walmart, Target, CVS, and Walgreens. My experience spans packaging, retail, Amazon, e-commerce, and growth marketing—from concept to shelf.