https://www.richdesignr.com/home daily 1.0 2026-06-05 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b500acd4-2387-4ba0-9c82-487babd3d1d3/refill-boxes-1.png Home - Make it stand out Startup disruption to Enterprise scaling From 8-Person femme care Startup to Procter & Gamble https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/548d288b-5689-4c11-b588-89366dbe10ed/condompackage-copy.jpg Home - Make it stand out Triangle Box Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/fbdadcf5-0d0c-44d0-8518-4cb731674358/pouch-liner.jpg Home - Make it stand out Pouch Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/68db3b12-aac0-46c5-9356-be9451524508/pouchcover-copy.png Home - Make it stand out Pouch Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/5b17c54b-99f0-41db-a455-ef5e3c7738c1/ULTI_SKIN_BUND-1.jpg Home - Make it stand out From DTC Launch to Retail Expansion https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a2600a10-8e6d-4e04-bed0-1d71a8d2a757/Cover-.png Home - Make it stand out Branding Page Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2e896bbb-cffe-439e-84b8-14153ba63167/Tube.jpg Home - Make it stand out Tube & Tampon Wrapper Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e542d148-24f1-4d75-bbd1-e0b4a33320f5/E_FEM_PROBIOTIC_0019-1.jpg Home - Make it stand out Supplements Package Design https://www.richdesignr.com/package-design daily 0.75 2026-06-05 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/548d288b-5689-4c11-b588-89366dbe10ed/condompackage-copy.jpg Package Design Triangle Box Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/68db3b12-aac0-46c5-9356-be9451524508/pouchcover-copy.png Package Design Pouch Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/58fc2df5-1f0c-40d5-91db-bf248258dff1/refill-boxes-1.png Package Design - Make it stand out Refill Box Package Redesign https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/fbdadcf5-0d0c-44d0-8518-4cb731674358/pouch-liner.jpg Package Design - Make it stand out Pouch Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/365657f2-568b-4e16-af30-8f429da5226e/HOME_TEST_KIT_0004-2.jpg Package Design - Make it stand out Home test kit Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6bfb45ae-00c2-439e-92df-6bbd9764d059/Tube.jpg Package Design - Make it stand out Tampon Tube Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e542d148-24f1-4d75-bbd1-e0b4a33320f5/E_FEM_PROBIOTIC_0019-1.jpg Package Design - Make it stand out Supplements Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ee6ee672-ffab-438b-b759-5da57adcf701/ULTI_SKIN_BUND-1.jpg Package Design - Make it stand out Skincare Package Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e017211f-7502-4f1e-9a22-9e690dd71c6e/Cover-3.png Package Design - Make it stand out Magazine Layout Design Read more ➜ https://www.richdesignr.com/contact daily 0.75 2026-06-15 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/20a64420-2bb6-449c-8489-ba4090fbc39b/IMG_9774.JPG Contact Rich Wang richdwang@gmail.com Brand & Design Lead with experience building and scaling consumer brands from startup-stage businesses to nationally distributed retail brands. At This is L., I led branding and packaging initiatives through acquisition by Procter & Gamble and subsequent national retail expansion. At Because Market, I drove brand, packaging, DTC customer acquisition, retention, and omnichannel growth initiatives that supported the company's expansion across Walmart, Target, CVS, and Walgreens. My experience spans packaging, retail, Amazon, e-commerce, and growth marketing—from concept to shelf. https://www.richdesignr.com/postpurchase-cross-sale daily 0.75 2021-10-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847832239-MGLFDHBOLCWD12K3AI7C/image-asset.jpeg Post-Purchase + Cross Sale - Whatever it is, the way you tell your story online can make all the difference. — Quote Source https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847831074-9Y887UX75RZ6L80BRDJK/image-asset.jpeg Post-Purchase + Cross Sale - “Whatever it is, the way you tell your story online can make all the difference.” — Quote Source https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847832627-GDFX0BZSL0H0GM7L0XE8/image-asset.jpeg Post-Purchase + Cross Sale - “Whatever it is, the way you tell your story online can make all the difference.” — Quote Source https://www.richdesignr.com/funnel-redesign daily 0.75 2021-11-12 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847832239-MGLFDHBOLCWD12K3AI7C/image-asset.jpeg Funnel redesign-base - Whatever it is, the way you tell your story online can make all the difference. — Quote Source https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847831074-9Y887UX75RZ6L80BRDJK/image-asset.jpeg Funnel redesign-base - “Whatever it is, the way you tell your story online can make all the difference.” — Quote Source https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847832627-GDFX0BZSL0H0GM7L0XE8/image-asset.jpeg Funnel redesign-base - “Whatever it is, the way you tell your story online can make all the difference.” — Quote Source https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b2c88f26-ec59-4c25-941a-7ae0242e2801/Acquisition.png Funnel redesign-base - Make it stand out Acquisition Funnel Flow https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9f07d521-7a6e-4747-969f-4167eddca932/Acquisition-1.png Funnel redesign-base - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/746ad008-1a18-433f-874f-cbdaa314c1e8/Acquisition.png Funnel redesign-base - Make it stand out Acquisition Funnel Flow https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6373a299-6c0f-400c-9166-563e5ae5f76e/Acquisition-1.png Funnel redesign-base - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/funnel-redesign-1 daily 0.75 2022-01-24 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2de374d0-51ed-4fa7-8698-0ce323f1056a/Site+map.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f650416-de28-46cf-aa7f-51145b29fa60/Acquisition.png Funnel redesign(Copy1) - To narrow down the problems, we breakdown the whole Free trial experience to 3 sections: QUIZ. BUY NOW. PAY NOW. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9697f670-fc88-42d6-a9c7-903a3498c33e/Previous+User+Flow.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8510cabc-423d-4f88-a46d-d8e8caf65dac/1-gender-0.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/eed4449a-6e38-49f2-8e84-ca0f36f89fa4/1-gender-1.png Funnel redesign(Copy1) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c27659b1-0bf8-4583-ae52-f8a10061c77f/1-gender-2.png Funnel redesign(Copy1) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1314033f-357a-405d-80c4-0a202ad3cabc/5-size-0.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/923ef3dd-5b75-4890-a657-205091f93a23/5-size-1.png Funnel redesign(Copy1) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1943c95f-791e-429a-8068-09b3156d85bf/5-size-2.png Funnel redesign(Copy1) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dca9f83d-59b1-4cb1-8de9-6265fa9ff519/Untitled.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e0f62a64-b4cb-403a-b1ef-36a389460818/8-pdp-1.png Funnel redesign(Copy1) - Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6c1b5694-1384-4310-8a29-2cffd31112a7/8-pdp.png Funnel redesign(Copy1) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7e225761-396d-4d2e-97ac-bb740f377a39/Untitled.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/638248d1-594d-4076-af6f-4b744fe0ca15/IMG_8501.png Funnel redesign(Copy1) - Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/09d54a70-9a87-49b6-90b8-4afeeea55c66/9-Free+Trial+details-1.png Funnel redesign(Copy1) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/12a58328-7495-49b3-bc87-678345c90d22/9-Free+Trial+details-2.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8510cabc-423d-4f88-a46d-d8e8caf65dac/1-gender-0.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/eed4449a-6e38-49f2-8e84-ca0f36f89fa4/1-gender-1.png Funnel redesign(Copy1) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c27659b1-0bf8-4583-ae52-f8a10061c77f/1-gender-2.png Funnel redesign(Copy1) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f63b113-bbde-4a61-9a8b-dbdb0b755e34/1-gender.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/4830d04b-60ce-4084-ba44-d810edb4274f/2-what-product.png Funnel redesign(Copy1) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f5139280-d434-426c-9282-d49f88b387ca/3-absorbency.png Funnel redesign(Copy1) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9b0ec4fa-f208-4643-9da2-1a469033a48d/4-what-time.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9e3015d0-e8aa-4897-9519-34065a9fe9e6/5-size.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/18d9ab14-e885-4684-9d71-5ac855d6b048/6-Quanitity.png Funnel redesign(Copy1) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cf98904e-f7a3-4e0f-9d5a-6e8e1986063a/7-Fetching+Product.png Funnel redesign(Copy1) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2a187ac7-10d4-4be4-805e-6304ffbf02c2/8-pdp.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cf9a287b-4599-4bd1-8e73-ffa2adc127ad/9-Free+Trial+details.png Funnel redesign(Copy1) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/889290e0-b1c6-446d-bd56-0d76b5a9a2dd/10-Checkout+-+Shipping.png Funnel redesign(Copy1) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a7620259-2597-4bc1-9aaa-7e7059b0fa45/11-Checkout+-+Shipping.png Funnel redesign(Copy1) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b337fe6f-07aa-4957-8952-bdb2656a02c1/12-Checkout+-+Shipping.png Funnel redesign(Copy1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/funnel-redesign-1-1 daily 0.75 2022-01-24 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/34f4fd8b-52e4-4caf-8898-7c502c0e10b8/Frame+863.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dda41f7c-1cde-4b27-b090-212bbd61abc4/Frame+862.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6a62b469-4bce-43ec-aec2-af0f84fbdfea/Frame+861.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2de374d0-51ed-4fa7-8698-0ce323f1056a/Site+map.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f650416-de28-46cf-aa7f-51145b29fa60/Acquisition.png Funnel redesign - To narrow down the problems, we breakdown the whole Free trial experience to 3 sections: QUIZ. BUY NOW. PAY NOW. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6891f397-c31d-4532-8168-cf57b6b8a881/Previous+User+Flow.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1422099e-0f64-4fc1-b06b-5447467e502a/Wireframe.png Funnel redesign https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8510cabc-423d-4f88-a46d-d8e8caf65dac/1-gender-0.png Funnel redesign - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/eed4449a-6e38-49f2-8e84-ca0f36f89fa4/1-gender-1.png Funnel redesign Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c27659b1-0bf8-4583-ae52-f8a10061c77f/1-gender-2.png Funnel redesign Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c7d6dfac-4a61-4459-bac0-839baa96cb6c/X.png Funnel redesign - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9291e76b-de8a-4a63-a83d-c683b017d84f/X-9.png Funnel redesign Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f1144386-7bb3-439e-b28d-b5e500bbc259/X-8.png Funnel redesign Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9b033c82-06b5-4cd7-847b-c38cab00d110/X-11.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f3c94bd-8a5d-47c8-8edc-5fe7e44be092/X-7.png Funnel redesign - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e2369db9-f01e-41b2-883e-41835d9a6aa3/X-10.png Funnel redesign Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1858fc66-cc3a-4311-840c-75c51056880b/X-2.png Funnel redesign Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1a0c2dc0-be21-4c9a-b798-2b80292019a4/X-1.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ca325047-f4df-4e6c-bb98-1e476701c491/X-3.png Funnel redesign - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a579da06-1c7a-4ab4-b614-14dd00a34baa/X-4.png Funnel redesign Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/da1746fb-1afa-4b8c-9ce2-210cd556eae2/X-5.png Funnel redesign Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9955f5a3-0a3a-4578-a08c-e5db3f650c1c/X-6.png Funnel redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/funnel-redesign-1-1-1 daily 0.75 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/34f4fd8b-52e4-4caf-8898-7c502c0e10b8/Frame+863.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dda41f7c-1cde-4b27-b090-212bbd61abc4/Frame+862.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6a62b469-4bce-43ec-aec2-af0f84fbdfea/Frame+861.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2de374d0-51ed-4fa7-8698-0ce323f1056a/Site+map.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f650416-de28-46cf-aa7f-51145b29fa60/Acquisition.png Funnel redesign(Copy2) - To narrow down the problems, we breakdown the whole Free trial experience to 3 sections: QUIZ. BUY NOW. PAY NOW. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6891f397-c31d-4532-8168-cf57b6b8a881/Previous+User+Flow.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1422099e-0f64-4fc1-b06b-5447467e502a/Wireframe.png Funnel redesign(Copy2) https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8510cabc-423d-4f88-a46d-d8e8caf65dac/1-gender-0.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/eed4449a-6e38-49f2-8e84-ca0f36f89fa4/1-gender-1.png Funnel redesign(Copy2) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c27659b1-0bf8-4583-ae52-f8a10061c77f/1-gender-2.png Funnel redesign(Copy2) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1314033f-357a-405d-80c4-0a202ad3cabc/5-size-0.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/923ef3dd-5b75-4890-a657-205091f93a23/5-size-1.png Funnel redesign(Copy2) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1943c95f-791e-429a-8068-09b3156d85bf/5-size-2.png Funnel redesign(Copy2) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dca9f83d-59b1-4cb1-8de9-6265fa9ff519/Untitled.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e0f62a64-b4cb-403a-b1ef-36a389460818/8-pdp-1.png Funnel redesign(Copy2) - Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6c1b5694-1384-4310-8a29-2cffd31112a7/8-pdp.png Funnel redesign(Copy2) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7e225761-396d-4d2e-97ac-bb740f377a39/Untitled.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/638248d1-594d-4076-af6f-4b744fe0ca15/IMG_8501.png Funnel redesign(Copy2) - Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/09d54a70-9a87-49b6-90b8-4afeeea55c66/9-Free+Trial+details-1.png Funnel redesign(Copy2) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/12a58328-7495-49b3-bc87-678345c90d22/9-Free+Trial+details-2.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8510cabc-423d-4f88-a46d-d8e8caf65dac/1-gender-0.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/eed4449a-6e38-49f2-8e84-ca0f36f89fa4/1-gender-1.png Funnel redesign(Copy2) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c27659b1-0bf8-4583-ae52-f8a10061c77f/1-gender-2.png Funnel redesign(Copy2) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dbc52545-9bc9-4b90-befb-6478af58b780/1-gender-0.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c7d6dfac-4a61-4459-bac0-839baa96cb6c/X.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9291e76b-de8a-4a63-a83d-c683b017d84f/X-9.png Funnel redesign(Copy2) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f1144386-7bb3-439e-b28d-b5e500bbc259/X-8.png Funnel redesign(Copy2) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9b033c82-06b5-4cd7-847b-c38cab00d110/X-11.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f3c94bd-8a5d-47c8-8edc-5fe7e44be092/X-7.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e2369db9-f01e-41b2-883e-41835d9a6aa3/X-10.png Funnel redesign(Copy2) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1858fc66-cc3a-4311-840c-75c51056880b/X-2.png Funnel redesign(Copy2) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1a0c2dc0-be21-4c9a-b798-2b80292019a4/X-1.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ca325047-f4df-4e6c-bb98-1e476701c491/X-3.png Funnel redesign(Copy2) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a579da06-1c7a-4ab4-b614-14dd00a34baa/X-4.png Funnel redesign(Copy2) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/da1746fb-1afa-4b8c-9ce2-210cd556eae2/X-5.png Funnel redesign(Copy2) Add “Free Trial“ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9955f5a3-0a3a-4578-a08c-e5db3f650c1c/X-6.png Funnel redesign(Copy2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/funnel-redesign-final daily 0.75 2022-12-22 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ca14226a-c83c-43f8-88a4-f23547dfbeb7/1-copy-2.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cced7e29-56c0-4481-8261-c69ce05426da/Landing-compare.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/28507acc-fc2e-4690-8432-e35b84ba1636/Pdp-compare.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ea16be7c-7d54-4f74-bfd6-bb4d0abd5ebe/AB-test.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1b98b797-a851-4043-83a5-4ff0c0ebe3b2/responsive.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/5370abbe-bd06-4f52-80d7-fbba25861a64/IA-1.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c52334c1-fa85-4493-8e1b-dd398e27d318/IA-3zones.png Funnel redesign (Final - To narrow down the problems, we breakdown the whole Free trial experience to 3 sections: QUIZ. BUY NOW. PAY NOW. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/fa1937f6-3f25-4156-bc11-bd30986bd176/User-flow.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/047905ca-8d5e-4498-b711-ae294a07b390/Onboarding+-+Quiz.png Funnel redesign (Final Onboarding - Quiz ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7b614a1a-5101-42cb-99e8-f7326cad9f0d/Considering+-+Add+to+Card.png Funnel redesign (Final Considering - Add to Card ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/97d4fd79-3710-4fc9-8980-ffd6d1afe2d0/Purchasing+-+Buy+now.png Funnel redesign (Final Purchasing - Buy now ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8510cabc-423d-4f88-a46d-d8e8caf65dac/1-gender-0.png Funnel redesign (Final - Current landing page: We see a massive drop-off rate here; after the user interview, we found there is no reference for this “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/eed4449a-6e38-49f2-8e84-ca0f36f89fa4/1-gender-1.png Funnel redesign (Final Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c27659b1-0bf8-4583-ae52-f8a10061c77f/1-gender-2.png Funnel redesign (Final Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/615b4a75-c884-43ba-be43-2bb91934fee9/LAnding-final.png Funnel redesign (Final - Make it stand out Decision: remove obstacles to help users to navigate. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a11112f4-8cdf-4732-a494-60bffa25e99d/IMG_8494.PNG Funnel redesign (Final - Previous Product page: We see a massive drop-off rate here; after the user interview, we found there is no reference for this “result“ from the quiz. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/60b12061-a46c-462d-aa61-9c98ea38cdc7/8-pdp-wireframe-1.png Funnel redesign (Final Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/372fa645-6c1b-4994-9ba2-ad44f452114c/8-pdp.png Funnel redesign (Final Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e18c7c44-0879-4296-b674-29cc799e0aaa/PDP-Final.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f50abd76-f85c-4188-b948-3bb341ca2e21/IMG_8500.PNG Funnel redesign (Final - Previous Product Confirmation page: We see a massive drop-off rate here; after the user interview, we found there are no Visual hierarchy, different colors, fonts, and sizes. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dd89895a-9499-4a86-8b70-70c02ff7e26f/9-Free+Trial+details-2.png Funnel redesign (Final Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/750862a5-dbeb-4536-a188-8e8c5d3dfbfa/9-Free+Trial+details-1.png Funnel redesign (Final Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8eb1acc3-bb18-472b-8815-d29289a78c0f/confirmation-A.png Funnel redesign (Final - Make it stand out Decision: Use simple language user is in control. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/4735c6ad-293f-4e17-aac9-7a8f851737e3/B+test+-+B1.png Funnel redesign (Final https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/06178f43-4b70-403b-adbd-41201f4a8d6a/B+test+-+B1-1.png Funnel redesign (Final https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c7d6dfac-4a61-4459-bac0-839baa96cb6c/X.png Funnel redesign (Final - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9291e76b-de8a-4a63-a83d-c683b017d84f/X-9.png Funnel redesign (Final Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f1144386-7bb3-439e-b28d-b5e500bbc259/X-8.png Funnel redesign (Final Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9b033c82-06b5-4cd7-847b-c38cab00d110/X-11.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f3c94bd-8a5d-47c8-8edc-5fe7e44be092/X-7.png Funnel redesign (Final - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e2369db9-f01e-41b2-883e-41835d9a6aa3/X-10.png Funnel redesign (Final Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1858fc66-cc3a-4311-840c-75c51056880b/X-2.png Funnel redesign (Final Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/d3fbecfe-1f34-45a8-bac8-2abe70852c09/PDP-Final.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ca325047-f4df-4e6c-bb98-1e476701c491/X-3.png Funnel redesign (Final - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a579da06-1c7a-4ab4-b614-14dd00a34baa/X-4.png Funnel redesign (Final Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/da1746fb-1afa-4b8c-9ce2-210cd556eae2/X-5.png Funnel redesign (Final Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9955f5a3-0a3a-4578-a08c-e5db3f650c1c/X-6.png Funnel redesign (Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/visual-design-1 daily 0.75 2026-06-05 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/159bf3a8-275d-4436-98ea-7b2f05f78f34/Cover-.png Product Design - Make it stand out Branding Page Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/5c7a2fd3-bd62-4fad-87a8-248ca7471ef3/p1.png Product Design - Make it stand out E-commerce Page Design https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/00ae9b6d-856b-44f7-ab40-12c85e6bca22/cover.png Product Design Sale Funnel Redesign https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/39777f5a-d44f-4955-abd6-6d516fa2fd8a/Cover.png Product Design - Make it stand out Post Purchase Experience Redesign https://www.richdesignr.com/funnel-redesign-final-1 daily 0.75 2022-04-25 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/125b8cf0-cc39-4376-b54e-09af3aa0b154/1-copy-3.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/29489df9-a8e4-44ef-8113-af787fe41d23/Post+Purchase+-+1.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a85c4586-c961-4f92-abe4-cd34459ad2d5/Post+Purchase+-+2.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/09f54c43-aa44-4466-bcb4-3212d25e6b77/Post+Purchase+-+4.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/03c23351-42b3-4c4a-a61b-31aa28f7e782/Post+Purchase+-+3.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/0b8d3624-43e3-4117-b89e-082c042669e3/map.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/fc371ffe-0db2-456b-a7cf-d5d16400aced/Post+Purchase+-+4.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9aaec8e9-10de-4720-ac3e-15fd16326353/Post+Purchase+-P2.png Post purchase redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/funnel-redesign-2 daily 0.75 2023-04-17 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2ef2ccfa-c441-4a77-9fc5-a04beca8c462/movemt-4.gif Branding page redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/594016b8-1fd7-4bb6-a2ce-5233a985c28d/Frame-6.png Branding page redesign - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b451f889-e5e5-4623-8ed7-0377a7dc654a/Frame-7.png Branding page redesign Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a41e53fc-f06c-4d5e-b3cf-f0a9237ffdb7/Frame-8.png Branding page redesign Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cf15d6a5-af80-4d62-b458-4b8a76188d32/icon1.png Branding page redesign - Previous landing page https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a969ae91-cc7f-4cf7-995f-4ce03590198d/icon2.png Branding page redesign Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ce968939-dd1d-4d60-b268-54752ae667fa/icon4.png Branding page redesign Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e787346b-161f-49c9-98a2-3e93a4345174/icon5.png Branding page redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e0b6c78a-8c6d-4fdf-88bb-a7d2919e86b4/Desktop-1.png Branding page redesign - Previous landing page https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f226d9e4-1c1c-476f-9096-433725aa70d7/Mobile-1.png Branding page redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/pouch daily 0.75 2023-04-04 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/178a728c-8fde-49bd-95b9-63afb5bf5396/Liner-3.png Package-L-pouch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/82a0e730-cae6-403f-a6a5-0d94d25c303f/Liner-1.png Package-L-pouch - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8fbb9c9e-e1ef-48ae-aa26-4d21cd2923b1/Liner-2.png Package-L-pouch Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/337555de-dcf7-4aaa-816b-7d6123fdc05b/Liner-3.png Package-L-pouch Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://www.richdesignr.com/trianglebox daily 0.75 2024-05-20 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/df3e6a09-2edf-41cc-99ab-ad797e80104a/condompackage-copy.jpg https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b32e33cc-3951-4348-a563-5e5c50e9beb0/condompackage.png Triangle-box - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7d82577c-71b2-4ca2-9ac8-859e07a19987/concept-2.jpg Triangle-box ⬆ As an 8-person startup where everyone wears multiple hats, the hand-drawn sketches were actually created by the founder/CEO Talia and the chief of staff Caroline, both of whom also happen to be copywriters. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/70dea595-8b22-4d63-93f6-b5e7f446c7da/1prototype.jpg Triangle-box - Make it stand out ⬆ My task involved developing paper prototypes, specifically pouches and rectangular boxes, by carefully selecting the most promising options from the initial renderings. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2f0149f0-2b6b-40ce-b0ce-a177ce18228c/building-triangle.jpg Triangle-box - Make it stand out I was building a rough dieline and prototype on my desk in the office. ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/57ae73bc-84e8-4ff5-8f07-bc0812bf8f63/shelf.jpg Triangle-box - Make it stand out Testing package size in shelf. ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9c936b9d-60db-472b-8b3f-8b143283037a/dev-2.jpg Triangle-box - Make it stand out Got the first round of samples, and the triangle shapes are getting there, I marked the areas that need to change for the manufacturer. ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/019209f0-7f17-4296-9e4a-5676ee3e1e37/final-triangle.jpg Triangle-box - Make it stand out The final round of samples from the manufactures. ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/80eaf6f4-3c19-4a2f-812b-6bf8243fdbe9/final-5.png Triangle-box - Make it stand out From left to right: Ultra Thin to Large. ⬆ https://www.richdesignr.com/trianglebox-1 daily 0.75 2023-04-04 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/fcc8dca8-620e-42b2-8f46-73f9031f28c7/skincare-nov2021.png Skincare - package - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/44f8ed8c-37fa-42e4-ba32-c537b3580c69/Protective-Cream+copy.png Skincare - package - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7a5fbe4d-0f97-4108-89a2-2d8e3d8daacb/square-kincare-orginal-copy.png Skincare - package Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1ed73f34-60b5-4e97-a8cb-6c91d0269e28/wipes-50.png Skincare - package Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://www.richdesignr.com/magazine daily 0.75 2023-04-10 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cf258250-1dac-4d10-a071-98e00e76b7e2/2015cover.jpg Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e4d5af11-92a2-4f5b-87bf-a6ac9088f309/c1.png Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/aa7a9ecf-5911-43d6-a7f9-06c662e7cc91/c2.png Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/5bae456b-6b7c-40a5-a950-a659bca3db9b/c3.png Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8096456d-606d-4979-9ffc-110c64a46abd/c4.png Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/868ab3a6-3c4e-4ee3-837f-58e07c7d351b/c5.png Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/home-1 daily 0.75 2023-03-28 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a3f27864-45ca-4307-a29d-d3a0ef964f48/funnel-gif-f.gif Home (Copy) - Make it stand out Funnel Redesign B2C, End-to-End, E-commerce, Desktop & Mobile Read more ➜ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a2600a10-8e6d-4e04-bed0-1d71a8d2a757/Cover-.png Home (Copy) - Make it stand out Branding page design Read more ➜ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9711f8a6-58b3-4d29-96f7-3044e75df832/Cover-1.png Home (Copy) - Make it stand out Package Design Read more ➜ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/3932d4d1-7dc8-482f-a202-2f39284e4190/Cover.png Home (Copy) - Make it stand out Post-Purchase Read more ➜ https://www.richdesignr.com/funnel-redesign-2-1 daily 0.75 2023-04-17 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2ef2ccfa-c441-4a77-9fc5-a04beca8c462/movemt-4.gif Branding page redesign (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/594016b8-1fd7-4bb6-a2ce-5233a985c28d/Frame-6.png Branding page redesign (Copy) - Previous landing page: We see a huge drop off rate here, after user interview, we found there is no reference for this is “Free trial box“ builder. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b451f889-e5e5-4623-8ed7-0377a7dc654a/Frame-7.png Branding page redesign (Copy) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a41e53fc-f06c-4d5e-b3cf-f0a9237ffdb7/Frame-8.png Branding page redesign (Copy) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e0b6c78a-8c6d-4fdf-88bb-a7d2919e86b4/Desktop-1.png Branding page redesign (Copy) - Previous landing page https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f226d9e4-1c1c-476f-9096-433725aa70d7/Mobile-1.png Branding page redesign (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1ed9c6f8-852d-4b65-944d-34e296bd94aa/branding-old-1.jpg Branding page redesign (Copy) - Previous landing page Previous branding page https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e0c28d8c-df84-4b7d-9811-6a8f3f17e199/back.jpg Branding page redesign (Copy) - Make it stand out the back of the packages https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7b5550f1-a609-4e27-9f08-39fdcfd2f3bc/icon-1.jpg Branding page redesign (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e0c28d8c-df84-4b7d-9811-6a8f3f17e199/back.jpg Branding page redesign (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cf15d6a5-af80-4d62-b458-4b8a76188d32/icon1.png Branding page redesign (Copy) - Previous landing page https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a969ae91-cc7f-4cf7-995f-4ce03590198d/icon2.png Branding page redesign (Copy) Wireframe 1: Add “Free Trial“ Add stepper Add phone number increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ce968939-dd1d-4d60-b268-54752ae667fa/icon4.png Branding page redesign (Copy) Wireframe 2: Add “Free Trial“ Add simplified stepper Add phone icon Increase the button text size https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e787346b-161f-49c9-98a2-3e93a4345174/icon5.png Branding page redesign (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/8people daily 0.75 2026-04-28 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/df3e6a09-2edf-41cc-99ab-ad797e80104a/condompackage-copy.jpg https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b32e33cc-3951-4348-a563-5e5c50e9beb0/condompackage.png L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/d6da2b2c-4139-4ace-a0b0-d4986429c333/1.jpg L-og A functional yet elevated packaging system designed for everyday use. Resealable structure for convenience Organic visual system to soften a clinical category Symmetrical design language to create shelf consistency Balanced usability with a strong, recognizable brand presence. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/073a8c83-adc3-45e0-afc2-6bdc4dc4f9c4/2.jpg L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/17846b7f-bd58-4abf-8a78-1b8f91793e51/3.jpg L-og - Make it stand out Designed for sustainability and system thinking. Reduced plastic through refill-based packaging Maintained visual consistency across formats Extended the brand into a more eco-conscious direction Connected product experience with long-term brand values. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/750e0682-8123-4075-8a29-474b457920c0/4.jpg L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/019209f0-7f17-4296-9e4a-5676ee3e1e37/final-triangle.jpg L-og - Make it stand out The final round of samples from the manufactures. ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6282acf7-880c-4324-9c79-42e5dc883a0d/T1.jpg L-og - Make it stand out we started from these 3 tampon tubes, Regular, Super and Mixed. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dd2632fc-7a35-4dcd-8861-00fae2d2b34c/T12.jpg L-og - Make it stand out so we have 2 products at the moment. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1b8f77a9-39cb-408a-8f07-f9da50b2853b/T15.jpg L-og - Make it stand out Using the color to show the prudct funsctionlaity, wihite - Green Blue -Dark purple https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1a7b3e0d-b5cf-44e2-9c0a-1bd83e3c5f97/T13.jpg L-og - Make it stand out we added 2 new products in the fmaily, from left and right: Light - Rugular - Super - Overnight https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e6ab3b43-a4bd-48c4-9b3b-7f8ebf718173/T14.jpg L-og - Make it stand out the new tube, Regular + Light Mixed https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/715feb53-78ac-4acb-885c-7df68e1e6729/T16.jpg L-og - Make it stand out The new Tube, Super + Super Plus https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/008ec6b9-990b-47b5-a763-1be3f789c4c0/T17.jpg L-og - Make it stand out using sper Plus as an example: we tried diefferent purple pattens from night forest, purple flowers, and we landed the night purole sky. my deisgn process is select the potential ones and go to print store to print, then making protope at homwe, and shwoing the whole team for next step isccusion,. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/17535939-88a6-4f87-b67c-b1bf74d071b2/T1.jpg L-og - Make it stand out still using this popular item as foundation. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a12622a5-5916-4df7-8f05-ebceee3c1bc8/P6-1.jpg L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/3050832e-bc8c-4478-98ab-c4e5faba04da/1000018506.jpg L-og - Make it stand out to test smaller tubes for CVS and Walgreens https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7691959e-741a-4f68-b5b0-230c33796c4e/1000018511.jpg L-og - Make it stand out based on the idea counts to design the tube size. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9b39118b-5f34-4bca-a4f5-9e5f05813e44/T19.jpg L-og - Make it stand out adjust the dieline size and makeing paper prototype https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c3512559-b762-4346-ade8-f2d3d84d71bd/T19-1.jpg L-og - Make it stand out OG tube and the 2 new product lines. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/5561f074-5d3a-49ce-bd83-a3153ff1c82d/T19-2.jpg L-og - Make it stand out recieved the sample from the maucfactures. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c9ed27a2-da20-49a2-9425-81b4931ada9d/T19-3.jpg L-og - Make it stand out discuss the details with manufactures to make sure the tubes and lid sizes accsutecy. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6480c49d-a9f6-48e0-9716-ed3841f7fc73/T18.jpg L-og - Make it stand out the final ones for CVS. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f2ce147d-e7da-420e-9dbe-44cb43bf12f5/P0.jpg L-og - Make it stand out we start from the OG product fmaily https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/3020ff3d-0167-4352-9f84-1ea58407591a/P1.jpg L-og - Make it stand out adding two new items, using colors white to light green to dark green to show the functionality, also using leaves and folowers to stay in the same product family logic. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7ee1c213-ad30-41f8-b1fc-b84edd630ca7/P2.jpg L-og - Make it stand out the two new items on the left, now the prodct unvverse is complease from colors and sacles. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7517d6a4-e635-40cc-bbb0-7a451d07bc55/P3.jpg L-og - Make it stand out or another direction, from large white flower patels to show the fundctionality. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f8e04d45-4d46-4484-9463-9b636363171d/P6-3.jpg L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a22f3f1f-07a9-45ce-b8e9-842847fa7aef/P4.jpg L-og - Make it stand out scale down sizes to fit ofr CVS and Walgreens, https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c2ca7818-d45b-441b-bc89-10af41c65488/P6.jpg L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8635cc18-0856-4d80-ad3b-3bcff0f758d9/P7.jpg L-og - Make it stand out using this popuplar item as eample https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c012e76a-2d96-42ff-b769-0033834778ac/P8.jpg L-og - Make it stand out scale up to 60ct for walmart, test different packing method to find the best fit packages size, https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c61364b5-cc54-40b6-9be6-37b130000575/IMG_9711.jpg L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2e72c5f2-fdd2-4965-9f1d-97cc2ce4d2dc/IMG_9774.JPG L-og - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/8people-1 daily 0.75 2026-04-28 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8a374478-78c0-4691-9ebb-1d18c879ca48/all.jpg https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7e8612c9-1d7b-4042-8e75-afcc0a6b9f2a/1.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2ebc9f2b-4720-4fc1-ae6e-a568c05f78ce/2.jpg B ⬆ After testing several Shopify templates, we selected the winner and customized it to fit our brand. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/61524a72-ffc7-46c3-81ca-507cc7ada8a4/Group-34027.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b8b8ce7c-062c-47d8-9278-f8eb24355b9b/5.jpg B - Make it stand out ⬆ We designed, launched, and tested multiple creative directions across paid social, primarily focusing on Facebook based on our target demographic. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/d1c73323-8081-4f85-bb3f-f5659032533f/6.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f9a4e41-2c96-409d-94d0-ce2f167a897a/7.jpg B - Make it stand out ⬆ Launched print campaigns across AARP, Good Housekeeping, Reader’s Digest, Woman’s Day, and 20+ U.S. publications. Through A/B testing and iteration, these emerged as top-performing creatives. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ad349820-3b50-49a0-ac7b-1b87316999f8/8.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/fd541df2-2033-4778-8439-06ec91445752/9.jpg B - Make it stand out ⬆ All ad traffic was directed to landing pages, with this page continuously tested and optimized for performance. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/d9ade80e-f1e4-4019-b5f2-b1ae300e4f6c/10.jpg B - Make it stand out ⬆ All ad traffic was also directed to this quiz funnel, which we continuously tested and optimized for conversion. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ef999b71-b1f3-475b-a24e-4a41e6e0c390/11.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/51de1ed6-c509-4df4-8dab-e28c19ed3dbb/12.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ed5299f4-28cb-410d-a916-b064fb942d22/Group+34023.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/350557c1-f68c-4314-8b5d-0ccc19fbfa87/Group-34023-1.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/13e8ab5d-b9d4-4fa5-8f09-07adfc7e5b28/15.jpg B - Make it stand out ⬆ Designed in-store print materials to increase shelf visibility and drive sales. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/efdf8cac-4c81-4c0d-8f8a-b254134c9277/17.jpg B - Make it stand out ⬆ Designed print materials to drive sales. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cd31d647-f0a2-4c0a-9e83-aa93b531b079/16.jpg B - Make it stand out ⬆ Partnered with Inmar to develop on-pack coupon programs that drive trial and conversion. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/70287755-39e7-47b7-aa5e-9a9fefd32448/18.jpg B - Make it stand out ⬆ Designed packaging and in-store promotional materials. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1c625cef-ec6b-48a2-a4a3-05453ae5dbb5/19.jpg B - Make it stand out ⬆ Created paid social campaigns to support new product launches in retail. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1ffc66f7-4be0-4de2-8ec3-f094df9e05d9/IMG_7959.jpg B - Make it stand out the very begining- DTC only, and medical design direction to buldid trust with customers. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a87fcb4c-6fc5-412c-8db9-9c3af64899d0/skincare-blue.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7e6ba064-b6d7-463b-9b4c-4c8e8e5d43d8/IMG_1083.jpg B - Make it stand out the paper mockup I made in the office https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/4e4356a5-697a-499b-91c8-0a1e3d4c9ea7/IMG_4181.jpg B - Make it stand out the very fist breakthough to retai: the image is the paper mockup I made in the offcie for retail buyers. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6bdbdc83-43db-4179-a339-a34fa882c20c/IMG_5257.jpg B - Make it stand out the hard copy proofs I recived https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c163e91c-0c9d-40a5-aae4-be8e31676c11/IMG_5253.jpg B - Make it stand out the paper mockup build from the proofs I recived. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/94cd93bb-2f4e-42a6-83ca-a2fc199af018/coupons+in+store+.jpeg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/thisisl daily 0.75 2026-06-05 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/df3e6a09-2edf-41cc-99ab-ad797e80104a/condompackage-copy.jpg https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b32e33cc-3951-4348-a563-5e5c50e9beb0/condompackage.png L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/d6da2b2c-4139-4ace-a0b0-d4986429c333/1.jpg L Distinctive Visual Language Introduced botanical patterns and cleaner color palettes Replaced clinical cues with a more human, approachable tone Established a strong, recognizable brand presence Designed for instant recognition—not subtlety https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/073a8c83-adc3-45e0-afc2-6bdc4dc4f9c4/2.jpg L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/17846b7f-bd58-4abf-8a78-1b8f91793e51/3.jpg L - Make it stand out Designed for sustainability and system thinking. Reduced plastic through refill-based packaging Maintained visual consistency across formats Extended the brand into a more eco-conscious direction Connected product experience with long-term brand values. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/750e0682-8123-4075-8a29-474b457920c0/4.jpg L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/019209f0-7f17-4296-9e4a-5676ee3e1e37/final-triangle.jpg L - Make it stand out The final round of samples from the manufactures. ⬆ https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6282acf7-880c-4324-9c79-42e5dc883a0d/T1.jpg L - Make it stand out We began with three tampon tube options: Regular, Super, and Mixed. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/dd2632fc-7a35-4dcd-8861-00fae2d2b34c/T12.jpg L - Make it stand out We currently offer two products. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1b8f77a9-39cb-408a-8f07-f9da50b2853b/T15.jpg L - Make it stand out We use color coding to communicate product functionality: White for Regular, Green for standard protection, Blue for Super absorbency, and Dark Purple for our Super Plus option. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1a7b3e0d-b5cf-44e2-9c0a-1bd83e3c5f97/T13.jpg L - Make it stand out We’ve expanded our range to four products, ordered from left to right: Light, Regular, Super, and Super Plus. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/e6ab3b43-a4bd-48c4-9b3b-7f8ebf718173/T14.jpg L - Make it stand out The new tube, Regular + Light Mixed https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/715feb53-78ac-4acb-885c-7df68e1e6729/T16.jpg L - Make it stand out The new Tube, Super + Super Plus https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/008ec6b9-990b-47b5-a763-1be3f789c4c0/T17.jpg L - Make it stand out Using Super Plus as an example, we explored different purple directions—from night forests to purple flowers—before landing on the Night Purple Sky. My design process starts by selecting potential concepts, printing them at a print shop, and then creating prototypes at home. I then present everything to the team for discussion and next steps. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/17535939-88a6-4f87-b67c-b1bf74d071b2/T1.jpg L - Make it stand out We use this popular item as the foundation for further development. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a12622a5-5916-4df7-8f05-ebceee3c1bc8/P6-1.jpg L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/3050832e-bc8c-4478-98ab-c4e5faba04da/1000018506.jpg L - Make it stand out To test smaller tubes for CVS and Walgreens. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7691959e-741a-4f68-b5b0-230c33796c4e/1000018511.jpg L - Make it stand out Tube sizes were designed based on the number of ideas. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/9b39118b-5f34-4bca-a4f5-9e5f05813e44/T19.jpg L - Make it stand out We refined the dieline size and created paper prototypes to test form and structure. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c3512559-b762-4346-ade8-f2d3d84d71bd/T19-1.jpg L - Make it stand out The OG tube and the two new product lines. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/5561f074-5d3a-49ce-bd83-a3153ff1c82d/T19-2.jpg L - Make it stand out We received production samples from the manufacturer for review and testing. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c9ed27a2-da20-49a2-9425-81b4931ada9d/T19-3.jpg L - Make it stand out We discussed specifications with manufacturers to ensure accuracy in tube and lid sizing and alignment. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6480c49d-a9f6-48e0-9716-ed3841f7fc73/T18.jpg L - Make it stand out Due to shelf size and capacity limitations, the final CVS version was adjusted to include smaller sizes and reduced counts. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f2ce147d-e7da-420e-9dbe-44cb43bf12f5/P0.jpg L - Make it stand out We start from the OG product family. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/3020ff3d-0167-4352-9f84-1ea58407591a/P1.jpg L - Make it stand out We expanded the product family by adding two new items, using a color progression from white to light green to dark green to communicate functionality, while reinforcing the system through natural references like leaves and flowers. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7ee1c213-ad30-41f8-b1fc-b84edd630ca7/P2.jpg L - Make it stand out With the addition of the two new items on the left, the product universe is now complete, unified through both its color system and scale hierarchy. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7517d6a4-e635-40cc-bbb0-7a451d07bc55/P3.jpg L - Make it stand out Alternatively, we explored a direction that uses large white flower petals to visually communicate functionality. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/f8e04d45-4d46-4484-9463-9b636363171d/P6-3.jpg L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a22f3f1f-07a9-45ce-b8e9-842847fa7aef/P4.jpg L - Make it stand out We reduced product sizes to meet the requirements of CVS and Walgreens retail environments https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c2ca7818-d45b-441b-bc89-10af41c65488/P6.jpg L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8635cc18-0856-4d80-ad3b-3bcff0f758d9/P7.jpg L - Make it stand out Using this popular item as an example. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c012e76a-2d96-42ff-b769-0033834778ac/P8.jpg L - Make it stand out We expanded the product to a 60-count format for Walmart and explored different packing methods to determine the most effective package size. This helped translate the team’s ideas on counts and configuration into clear communication with the buyer, while also aligning with the manufacturer’s production capabilities. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c61364b5-cc54-40b6-9be6-37b130000575/IMG_9711.jpg L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2e72c5f2-fdd2-4965-9f1d-97cc2ce4d2dc/IMG_9774.JPG L - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.richdesignr.com/because daily 0.75 2026-06-05 https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8a374478-78c0-4691-9ebb-1d18c879ca48/all.jpg https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7e8612c9-1d7b-4042-8e75-afcc0a6b9f2a/1.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/2ebc9f2b-4720-4fc1-ae6e-a568c05f78ce/2.jpg B ⬆ After testing several Shopify templates, we selected the winner and customized it to fit our brand. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/61524a72-ffc7-46c3-81ca-507cc7ada8a4/Group-34027.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/b8b8ce7c-062c-47d8-9278-f8eb24355b9b/5.jpg B - Make it stand out ⬆ We designed, launched, and tested multiple creative directions across paid social, primarily focusing on Facebook based on our target demographic. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/d1c73323-8081-4f85-bb3f-f5659032533f/6.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/8f9a4e41-2c96-409d-94d0-ce2f167a897a/7.jpg B - Make it stand out ⬆ Launched print campaigns across AARP, Good Housekeeping, Reader’s Digest, Woman’s Day, and 20+ U.S. publications. Through A/B testing and iteration, these emerged as top-performing creatives. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ad349820-3b50-49a0-ac7b-1b87316999f8/8.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/fd541df2-2033-4778-8439-06ec91445752/9.jpg B - Make it stand out ⬆ All ad traffic was directed to landing pages, with this page continuously tested and optimized for performance. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/d9ade80e-f1e4-4019-b5f2-b1ae300e4f6c/10.jpg B - Make it stand out ⬆ All ad traffic was also directed to this quiz funnel, which we continuously tested and optimized for conversion. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ef999b71-b1f3-475b-a24e-4a41e6e0c390/11.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/51de1ed6-c509-4df4-8dab-e28c19ed3dbb/12.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/ed5299f4-28cb-410d-a916-b064fb942d22/Group+34023.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/350557c1-f68c-4314-8b5d-0ccc19fbfa87/Group-34023-1.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/13e8ab5d-b9d4-4fa5-8f09-07adfc7e5b28/15.jpg B - Make it stand out ⬆ Designed in-store print materials to increase shelf visibility and drive sales. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/efdf8cac-4c81-4c0d-8f8a-b254134c9277/17.jpg B - Make it stand out ⬆ Designed print materials to drive sales. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/cd31d647-f0a2-4c0a-9e83-aa93b531b079/16.jpg B - Make it stand out ⬆ Partnered with Inmar to develop on-pack coupon programs that drive trial and conversion. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/70287755-39e7-47b7-aa5e-9a9fefd32448/18.jpg B - Make it stand out ⬆ Designed packaging and in-store promotional materials. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1c625cef-ec6b-48a2-a4a3-05453ae5dbb5/19.jpg B - Make it stand out ⬆ Created paid social campaigns to support new product launches in retail. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/1ffc66f7-4be0-4de2-8ec3-f094df9e05d9/IMG_7959.jpg B - Make it stand out At the very beginning, the product was DTC-only, with a medical-inspired design direction intended to build trust with customers. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/a87fcb4c-6fc5-412c-8db9-9c3af64899d0/skincare-blue.jpg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/7e6ba064-b6d7-463b-9b4c-4c8e8e5d43d8/IMG_1083.jpg B - Make it stand out I created paper mockups in the office to help the team visualize how the product family would come together before proceeding with manufacturers. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/4e4356a5-697a-499b-91c8-0a1e3d4c9ea7/IMG_4181.jpg B - Make it stand out The first breakthrough into retail was an office-made paper mockup designed for retail buyers, prepared and shipped to help communicate the product concept. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/6bdbdc83-43db-4179-a339-a34fa882c20c/IMG_5257.jpg B - Make it stand out Following approval of the PDF proofs, I reviewed the hard copy proofs to ensure both color fidelity and content accuracy, signed them for approval, and shipped them back to the manufacturers to move into mass production. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/c163e91c-0c9d-40a5-aae4-be8e31676c11/IMG_5253.jpg B - Make it stand out To ensure accuracy and consistency, I created paper package prototypes and placed them side by side to evaluate and review the system. https://images.squarespace-cdn.com/content/v1/6138021a4bc1c81ec2608e7b/94cd93bb-2f4e-42a6-83ca-a2fc199af018/coupons+in+store+.jpeg B - Make it stand out Whatever it is, the way you tell your story online can make all the difference.